CI-Net for DER Touristik
DER CI-Net is an agile brand administration for 6,500 employees of Deutsche Touristik GmbH and all its suppliers.
Client: DER Touristik GmbH
Agency: Interbrand
URL: https://ci-net.dertouristik.com/
Activities: Conception, development, project management, hosting, monitoring, support
Sector: Tourism
Technologies: Django, Django CMS, Celery, MySQL, nginx, uWSGI
Agile Management
How does an international company actually manage to look the same all over the world?
The answer: With the help of a CI net (CI = Corporate Identity). Because here, everything is regulated from the correct use of the logo to the production of signage and the selection of colours – so a trademark guideline, which is available to all users and producers online and with helpful templates.
DER CI-Net at a glance
- Implementation with individualized Django CMS
- Optimization for tablets and smartphones (responsive technologies)
- Clear management of hundreds of pages and downloads
- Dedicated statistics server for recording visit statistics
- Comprehensive download center for configurable brand material
